ABOUT US

Who We Are: Yiwu LiRong Technology Co., Ltd

In the booming trend of the toy industry, Yiwu LiRong Technology Co., Ltd. has set sail since 2016 and gradually grown into the backbone of the industry with its persistent pursuit of quality and unremitting exploration of innovation. We use ingenuity as our pen and creativity as our ink to outline wonderful pictures in the world of toys, telling global customers the charm of "Made in China".
As a comprehensive toy enterprise integrating design, production, and sales, Yiwu LiRong Technology Co., Ltd. has multiple strong self owned toy factories. Our product line is rich and diverse, mainly covering two core areas: inflatable and injection molding. In the world of inflatable toys, colorful and diverse inflatable balloons are like dreamy elves. Whether it's classic round balloons or fun cartoon shaped balloons, they can instantly ignite children's joy; The adorable inflatable vault creates a lively and imaginative playground for children, allowing them to unleash their innocence through jumping and laughter. In terms of injection molded toys, we focus on outdoor play experiences, launching frisbees that create beautiful curves in the air, boomerangs that shuttle back and forth with mysterious magic, and baseball bats that help children unleash their passion for sports in the sunshine. These outdoor toys not only allow children to get close to nature and exercise, but also stimulate their spirit of exploration and teamwork skills.
In addition to our independently developed toy products, we have also created a series of popular peripheral toys for well-known IPs such as Marvel, Disney, Sanrio, Doraemon, etc. with excellent design and production capabilities. From the exquisite figurines of Marvel superheroes, to the dreamy dolls of Disney princesses, from the cute and playful cartoon character merchandise of Sanrio, to the imaginative and creative toys of Doraemon, we perfectly integrate classic IP images with high-quality craftsmanship, making every peripheral toy a beloved treasure for fans. These successful cases not only demonstrate our profound understanding of IP culture, but also showcase our strong capabilities in creative design and manufacturing.
Quality is the lifeline of a company and the key to winning the market. Yiwu LiRong Technology Co., Ltd. has a fully qualified toy factory and BSCI (Business Social Responsibility Initiative) certification, which demonstrates our commitment to social responsibility. From safeguarding employee rights to ensuring safety production standards, every aspect is strictly controlled; The FCCA (Factory Capacity and Capability Assessment) certification provides strong evidence of our strong production capabilities and efficient operational management; The SCAN (Supply Chain Compliance Audit Network) certification ensures the transparency and reliability of our supply chain. These weighty qualifications are not only a recognition of our past efforts, but also the confidence to continue moving forward. With excellent quality, we have successfully established long-term and stable cooperative relationships with Wal Mart, FIveBelow, ALDI and other large international supermarkets. Every year, through the channels of numerous well-known toy brands, our products continuously enter thousands of households worldwide, bringing joy and surprises to children.
Our business philosophy has always been to win with quality and treat people with sincerity. Yiwu LiRong Technology Co., Ltd. is well aware that high-quality products and thoughtful services are indispensable. From product design and development, raw material procurement, production and processing, quality inspection, to after-sales service, we strive for excellence in every aspect to ensure that every toy our customers receive is impeccable. At the same time, we rely on large-scale production and refined management to effectively control costs and provide customers with highly competitive prices, truly achieving "high quality and low price". In the face of rapidly changing markets and evolving times, we have never stopped innovating. We always pay attention to industry trends and consumer demands, continuously optimize product design and production processes, integrate new technological elements and creative concepts, making toys not only playmates for children, but also good helpers that inspire wisdom and accompany growth.
Choosing Yiwu LiRong Technology Co., Ltd. means choosing a trustworthy quality, a sincere cooperation, and a win-win future together. We look forward to working side by side with more partners to create a better toy world for children around the world, making every joy within reach!

Mission & Vision
Our Mission
At Yiwu LiRong Technology Co., Ltd., our mission is to bring joy, imagination, and quality into every child’s world through innovative, safe, and affordable toys. We are committed to combining creativity with craftsmanship, offering products that not only entertain but also inspire growth, learning, and meaningful play. By integrating design, production, and sales under one roof, we strive to deliver exceptional value and satisfaction to our global customers—while upholding the highest standards of social responsibility and manufacturing excellence.

Our Vision
We envision a world where every child has access to fun, educational, and inspiring toys—regardless of geography or background. As a leading force in the toy industry, we aim to:

Be a trusted global brand known for quality, creativity, and integrity.

Promote healthy, active lifestyles through outdoor and inflatable toys that connect children with nature and with one another.

Strengthen sustainable and ethical practices in all aspects of our operations, from employee welfare to supply chain transparency.

We aspire to build lasting partnerships and create a vibrant, inclusive future for the toy industry—where joy is universal and every smile starts with a LiRong toy.
Design Philosophy of Yiwu LiRong Technology Co., Ltd.,
In the world of toys, design is not only the process of giving products their appearance, but also the core force of conveying joy, inspiring imagination, and accompanying growth. Since its establishment in 2016, Yiwu LiRong Technology Co., Ltd. has always been dedicated to the field of inflatable and injection molded toys with a unique and warm design philosophy. At the same time, it has created peripheral toys for well-known IPs such as Marvel and Disney, establishing a distinct brand image in the industry.
Innovation driven and trendsetting are the core of our design philosophy. The toy industry is constantly changing, and consumer preferences are constantly evolving. Only innovation can stand out in the market. Our design team closely monitors global toy trends, combines new technologies and materials, and boldly breaks through tradition. In the design of inflatable toys, we have extended from the basic shape of inflatable balloons to intelligent inflatable balloons that emit light and sound, injecting technological elements into traditional toys; Injection molded outdoor toys incorporate ergonomic design, making the curvature of the frisbee more in line with aerodynamics and the grip of a baseball bat
More comfortable to enhance the gaming experience. When designing peripheral toys for well-known IPs, we also pay attention to innovation, explore the deep charm of IP characters, integrate them with cutting-edge design concepts, and create products that combine classic charm and contemporary characteristics, which will impress fans.
Quality first and attention to detail are the cornerstones of our design. We are well aware that toys are intimate companions that accompany children's growth, and safety and durability are crucial. In the design phase, we strictly control every detail, from the selection of raw materials to the planning of production processes, with the highest standards required. For example, inflatable toys are made of environmentally friendly and non-toxic PVC material to ensure the safety of children's contact; Injection molded toys have undergone multiple compression and abrasion tests to ensure their durability. When designing peripheral toys for well-known IPs, we strive for excellence and strive to restore every detail of the character, from color matching to texture depiction, achieving perfection and winning the trust of customers and consumers with high-quality design.
Emotional resonance and combining education with entertainment are the soul of our design. Toys are not only entertainment tools, but also a medium for children to understand the world, learn and grow. Our design team takes a child's perspective and considers how to stimulate their creativity, imagination, and exploratory spirit through toys. Inflatable vault designed in cute animal shapes to stimulate children's interest in role-playing; Outdoor frisbee is printed with fun patterns, allowing children to recognize colors and shapes while playing. When designing peripheral toys for IPs such as Marvel and Disney, we delve into the cultural connotations and spiritual values behind the IPs, allowing children to experience the courage of heroes and the beauty of fairy tales while playing with the toys, and gain positive emotional experiences and value guidance unconsciously.
Win win cooperation and open integration are the extensions of our design philosophy. We actively engage in deep cooperation with globally renowned IPs and partners, drawing inspiration from diverse cultures and creativity. Collaborate with Marvel to learn about their portrayal of superhero characters and story construction; Join hands with Disney and experience the romance and fantasy of the fairy tale world. These collaborations not only enrich our design language, but also enable our products to meet the needs of consumers from different regions and cultural backgrounds. At the same time, we are also willing to listen to customer feedback and integrate it into subsequent design improvements, achieving mutual growth with partners and consumers.
The design philosophy of Yiwu Zhuchuang Toy Co., Ltd. is an organic integration of innovation, quality, emotion, and cooperation. In the future, we will continue to uphold this philosophy and create more toys full of surprises and value for children through design, adding brilliant colors to the global toy market.
This article provides an in-depth explanation of the company's design philosophy. If you feel that some viewpoints need to be further refined or if you want to add other design concept related content, please feel free to talk to me.

We Strive To Serve More People

At Yiwu LiRong Technology Co., Ltd., we believe that every child deserves access to safe, imaginative, and joyful play experiences—no matter where they are in the world. Since our founding in 2016, we have committed ourselves to designing and producing toys that go beyond fun, becoming meaningful companions in childhood and symbols of creativity, courage, and exploration.
Driven by innovation, guided by quality, and inspired by emotional connection, our products span inflatable toys, injection-molded outdoor toys, and licensed IP merchandise for global icons like Marvel, Disney, and Sanrio. From glowing inflatable balloons to ergonomically designed frisbees, and from collectible superhero figures to fairytale-themed playsets, we craft toys that speak to hearts and spark imaginations.
But our ambition doesn't stop at product excellence. We aim to reach more families, serve more markets, and connect with more cultures. Through strategic global partnerships, refined large-scale production, and a responsive design process, we continuously expand our reach while keeping quality and affordability at the core. Certified by BSCI, FCCA, and SCAN, we operate with integrity, responsibility, and an open spirit of collaboration.
We strive to serve more people—not just by delivering toys, but by delivering joy, inspiration, and trust. Together with our partners, we are shaping a brighter, more inclusive world of play—where every child, everywhere, can dream, discover, and grow.

Bring Exquisite Products To The World

In the realm of toys, design is not merely about appearance—it is the soul of the product, a powerful tool for spreading joy, sparking imagination, and accompanying children's growth. Since our founding in 2016, Yiwu LiRong Technology Co., Ltd. has embraced a warm, innovative, and purpose-driven design philosophy, focusing on inflatable and injection-molded toys, while also producing licensed products for world-renowned IPs such as Marvel, Disney, and others. Our unique approach has established a distinct and recognizable brand image in the global toy industry.
Innovation-Driven and Trendsetting
At the heart of our design philosophy is a relentless drive for innovation. In an industry shaped by fast-changing trends and evolving consumer demands, only bold creativity can stand out. Our design team keeps a close watch on global toy trends, integrates the latest technologies and materials, and dares to challenge conventions.
In inflatable toy design, we’ve evolved from basic balloon forms to interactive smart inflatables that incorporate light and sound, blending tradition with tech.
Our injection-molded toys are crafted with ergonomic principles—frisbees shaped for optimal aerodynamics and baseball bats with grips designed for comfort—enhancing both play and safety.
When creating peripheral toys for famous IPs, we go beyond replication. We explore the essence of the characters, merging timeless appeal with modern aesthetics to produce emotionally resonant, collectible toys that delight fans of all ages.
Quality-Focused and Detail-Oriented
Quality is the foundation of trust, especially in toys designed for children. We recognize that toys are more than playthings—they are companions in a child’s journey of growth. Safety, durability, and detail are paramount in our design process.
We use eco-friendly, non-toxic PVC for inflatable toys to ensure they’re safe for children to touch and play with.
Our injection-molded products undergo rigorous durability tests including compression and wear resistance.
For IP-based toys, we strive for high fidelity in design—from color accuracy and texture to the smallest character features—ensuring every detail is crafted to perfection. This commitment to excellence has won the trust of global clients and consumers.
Emotionally Resonant and Educational
Toys are a medium through which children understand the world, explore emotions, and develop cognitive and social skills. That’s why our design starts from a child’s perspective—asking how a toy can ignite curiosity, imagination, and a sense of wonder.
Our animal-shaped inflatable castles encourage role-play and storytelling.
Outdoor toys like frisbees come with colorful, educational patterns, helping children learn shapes and colors through active play.
When designing IP-based toys, we dive deep into the cultural significance and values of each character—whether it’s the bravery of a superhero or the wonder of a fairy tale—allowing children to absorb positive messages while enjoying the experience.
Collaborative and Globally Integrated
Our design philosophy also emphasizes open collaboration and cultural integration. By partnering with top global brands and licensing partners, we bring together diverse perspectives and creative inspirations.
Working with Marvel, we study the depth of character storytelling and visual identity.
Collaborating with Disney allows us to infuse romance and fantasy into our product lines.
These partnerships enrich our design language and ensure that our toys appeal to a wide range of cultural tastes. We also value customer feedback, using it to continuously refine and evolve our designs—creating a cycle of mutual growth between us, our partners, and our users.
A Philosophy That Inspires Play and Progress
The design philosophy of Yiwu LiRong Technology Co., Ltd. is a harmonious blend of innovation, quality, emotional connection, and collaborative spirit. Looking to the future, we will continue to uphold these values, using thoughtful design to create toys that surprise, inspire, and bring value—adding vibrant color and creativity to the global toy market.